Not a beer - just great soda
  • Originally mixed by Bavarian barkeepers, orange cola (popularly called Spezi) is a German staple rivaling beer in status. Paulaner's version defines the category—not by being the most popular—but through its award-winning taste and cult following.

  • The recipe and artwork of Sunset have remained unchanged since 1974. Combining over 300 years of craft brewing with the psychedelic spirit of the '70s, it created a phenomenon of mellow indulgence. Not retro, but vintage—preserved for the future.

  • Exclusively sold in Germany for 50 years, Sunset is ending the gatekeeping. We are a friends-and-family effort bringing Americans access to the ultimate version of a soft drink—a nonalcoholic indulgence unparalleled by industrial sodas and functional drinks.

what's the right sunset for me?

  • Why Original? Our Orange Cola is a zesty blend of real orange juice and earthy cola, sweetened with natural beet sugar for a perfectly balanced indulgence. Born in 1974 for the Paulaner Biergarten, this timeless recipe and psychedelic design remain unchanged to this day.
  • Why Zero? If you can enjoy the bold taste of orange cola without added sugar, why wouldn’t you? Made with real orange and lemon juice, each sip delivers crisp citrus notes riding a cola wave. Packaged in a sleek, space-ready aluminum can, it’s a refreshment with a futuristic twist.
  • Whats the OG experience? It's not just Germany's most iconic soda—it’s a fridge-worthy legend that has stood the test of time.
  • Whats the Zero experience? This retro-futuristic soda is not only zero calorie but also vegan and gluten-free—a modern twist on an iconic classic.
  • Try the OG today!
  • Try the Zero today
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Blog posts

  • Sunset Cocktail Recipes

    Sunset Cocktail Recipes

    Our Sunset orange cola is the perfect base for cocktails.  Low in carbonation, with a layered sweetness from our sugar beets and a distinct fruitiness, it breaks apart strong and heavy flavors to release all of their taste. Experiment at...

  • Paulaner Sunset on Good Day LA

    Paulaner Sunset on Good Day LA

    Good Day LA tests Germany's most iconic soda

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