USA at the World Cup: The Rich Soccer Culture that No One Talks About
We are German. We moved to America. And in two years of living here, one of the things that has surprised us most is how little our American colleague knows...
Germany at the World Cup: 9 Facts About a Legendary Football Nation
We are a German brand. We grew up in Frankfurt. Football was not something we chose — it was something we inherited, along with an unreasonable amount of knowledge about...
The Fanmeile: How Germany Invented the Watch Party, and What We're Building in Venice
In the summer of 2006, something happened on the streets of Berlin that had no real precedent. Hundreds of thousands of people gathered along the Straße des 17. Juni to...
The Torwandschießen: Germany's Most Beloved TV Ritual, Explained
There is a wall. It has two holes. And for nearly 60 years, it has humbled World Cup winners, delighted Saturday night audiences, and turned unknown amateur footballers into local...
Spring Has Sprung—or Better Yet, It’s Spargelzeit!
Spring Has Sprung—or Better Yet, It’s Spargelzeit! 🌿✨ When April arrives in Germany, the national mood shifts. It isn't just the blooming wildflowers that signal winter’s end; it’s the arrival...
Sunset at Coachella: From Guerilla Marketing to Backstage with the Artists
Coachella festival grounds With Weekend 2 of the Coachella Music Festival kicking off today, we wanted to share the story of our unique relationship with the biggest music festival in...
Celebrate World Health Day with a Cleaner Sip
Celebrate World Health Day with Sunset, the clean soda alternative made with non-GMO ingredients, real beet sugar, and authentic citrus juices.
Paulaner Sunset: The German Cult Soda That Outsold Coca-Cola and Is Taking Over America
Paulaner Sunset, Germany’s iconic Spezi soda that outsold Coca-Cola, marks two years in the U.S. with 300+ locations, national online retail, and a growing West Coast cult following.
Spezi Float? Try This Twist on the Classic Ice Cream Soda
Transform your ice cream float game with Spezi, Germany’s cola-orange blend. This unique twist creates a refreshing dessert with citrusy, effervescent flavors.
Spezi on the Go: Why This Drink Is a Must-Have for Travelers
Find out why Spezi, the German cola-orange mixer, has become the go-to beverage for travelers seeking refreshment, energy, and authentic local flavor.
Why Spezi Soda Is Trending Among Gen Z and Millennials
Younger generations are looking for something different from their soft drinks. See why Germany’s Spezi is a popular choice with millennials and Gen Z.
The Growing Demand for Spezi Abroad: Where To Find It
Taste the authentic German soda that’s sweeping nations. Discover markets around the world that stock this historic blend of cola and orange soda.
The History of Spezi: Germany’s Beloved Soda Blend
Spezi is the most iconic soda option in Germany. Look back at its earliest origins in 1950s pubs to how it expanded and became available to American fans.
Why Spezi Is Germany’s Favorite Non-Alcoholic Drink
Germany loves Spezi and it’s not hard to see why! Learn for yourself why this classic blend of cola and orange soda remains a staple of the beverage market!
Top 10 Popular German Sodas You Need To Try
Spezi is the most popular type of soda in Germany. However, the country has a wide range of flavor profiles and soft drinks to appeal to adventurous fans.
Craft vs. Commercial: Affecting the Spezi Flavor
Spezi is a German orange cola with a rich history behind it. See for yourself why proper craft techniques are important over commercial manufacturing.
German Orange Cola vs American Sodas: What’s the Difference
American sodas stand firmly as established brands and icons around the globe. Germany has its own iconic orange cola, so check out the differences for yourself.
Spezi: The Ultimate German Summer Refreshment
Discover why Spezi, Germany’s iconic cola-orange soda, is the ultimate summer drink. Available in the US as Paulaner Sunset, it’s perfect for a sunny day.
Sunset Cocktail Recipes
Our Sunset orange cola is the perfect base for cocktails. Low in carbonation, with a layered sweetness from our sugar beets and a distinct fruitiness, it breaks apart strong and...
