The Growing Demand for Spezi Abroad: Where To Find It

Some drinks have such a cultural impact that it’s important to share it with the world. Spezi is the most popular soft drink in Germany and remains a beloved taste throughout much of Europe as well. Its distinct blend of rich cola and orange soda has been around since the 1950s and continues to spark interest from adventurous soda drinkers looking to try something new and exciting.

The growing demand for Spezi abroad means more people want to know where to find it. Fortunately, it’s more accessible than ever. Here are just a few places you might be able to buy Spezi and share this groovy soda with your favorite people.

European Markets

Since Spezi is such a popular beverage in Germany, many European countries sell it at their local grocery stores and restaurants. Austria and Switzerland have Spezi widely available, with many alpine regions offering it at ski resorts and during summer festivals.

Other European countries like the Netherlands and Belgium have seen a rising trend in German soft drink popularity, including Spezi. Many Dutch consumers appreciate the beverage’s unique flavors, so Belgian grocery stores now stock Spezi from a wide range of brewers and manufacturers in the international sections of their markets.

In recent years, Scandinavian countries like Denmark and Sweden have begun importing more Spezi and having it readily available for eager customers. Since Spezi pairs well with traditional German foods, it’s gained popularity in regions that serve these dishes, creating a more natural market.

North America

Spezi is still relatively new to the North American market but is picking up steam in a big way. In 2024, the popular daytime talk show Good Day L.A. featured Paulaner Sunset, the North American rebranding of the traditional Spezi recipe. Since then, the beverage has gained a positive reception in areas with adventurous soda drinkers, including the Pacific Northwest, and regions with large German populations like Wisconsin, Pennsylvania, and Texas.

Sunset has even picked up popularity in Canada, mostly in large metropolitan regions like Toronto, Vancouver, and Calgary, where people can buy imported Spezi. Many local distributors have begun carrying regular stock of the German beverage.

Specialty Import Stores

With the growing demand for Spezi abroad, one of the best places to find it is in specialty import stores. Search your local area for European or German markets and see if you can find this beloved soft drink in their beverage sections. Many of these stores share imported food and drinks, and Spezi’s strong connection to German culture makes it a common sight in these markets.

These markets should have Spezi from a handful of brands, but Paulaner is the most traditional option. If you’re ever unsure which one to try, try asking the store owners. Many of them would love to share their thoughts and experiences with different flavor profiles to curious individuals looking to take part in their national drinks.

German Restaurants and Beer Gardens

Spezi is a popular option in most German cafés and restaurants because it pairs incredibly well with authentic German cuisine. If you have a German restaurant in your area, check if they have Spezi on the menu. While it may cost a bit more than a traditional American soft drink, it’s usually worth the extra price, as you have a golden opportunity to experience how Spezi balances with dishes like schnitzel, bratwurst, and soft pretzels.

Spezi is also common in German beer gardens for those who don’t want to drink alcohol. These gardens are a great way to sip the soft drink in traditional German glassware. While not a necessity, you can enjoy a unique experience beyond drinking Spezi in a bottle or can.

Festival and Cultural Events

Aside from restaurants and beer gardens, you should always keep an eye out for Spezi when exploring local German festivals or cultural events. One of the biggest worldwide events is Oktoberfest, which usually has several food stalls and vendors offering authentic German food and drink. These events are a great way to try Spezi and usually have it ready to go alongside a range of German beers.

Aside from Oktoberfest, you can often find Spezi at Christmas markets, heritage celebrations, and other events that highlight the rich history of German culture. These events are important introduction points for new consumers who associate the drink with positive cultural experiences.

Online Retailers and E-Commerce

If you can’t find Spezi at your local import markets or German restaurants, don’t stress. The Sunset brand is available in the United States through Paulaner. We can ship the beloved and iconic beverage straight to you. We love this drink, and we’re eager to share it with anybody who wants to experience it for themselves. You can find Paulaner Sunset on common e-commerce websites like Amazon and other international platforms, or you can order it right here on our website.

What Makes Spezi Special

One of the main things that makes Spezi stand out is its perfectly balanced flavor profile. Traditional Spezi has just the right amount of cola and orange soda so the flavors work together in perfect harmony. While different manufacturers have their own take on the flavor, with some preferring more citrus and others offering stronger carbonation, the traditional formula is light, complex, and has just the right amount of natural orange tang with every sip.

Paulaner Spezi is one of the most iconic recipes for Spezi in Germany. They’ve been around for several decades, building a reputation for not cutting corners and making sure that every batch follows traditional brewing methods with the right amount of flavor and sweetness.

It’s no wonder then that Spezi is such a popular option at cafés, restaurants, festivals, cookouts, and more. There’s a level of cultural authenticity that makes this drink appealing for consumers seeking authentic German flavors and brewing techniques.

If you want to experience the rich, authentic taste of German soda, seek out Paulaner Sunset. This is a beverage that truly stands out and aims to bring people together. See if you can find it at a local spot and connect with others, or ship it straight to your front door today!