Why Spezi Soda Is Trending Among Gen Z and Millennials

People are constantly looking for something new and exciting, but some of the more recent generations are still interested in the traditions, skills, and ideas from the past. This type of mentality is why there’s always an appeal for retro fashion, or why music from a certain era can make a sudden resurgence and find a new audience with a younger generation.

Food and drink are some of the most common avenues for young adults who are looking to try something new but familiar at the same time. American audiences in particular have begun gravitating toward soft drinks that break away from the mainstream cola brands on the market.

One of the most popular options for today’s young Americans is Spezi, a popular German soft drink that combines cola and orange soda to make something that’s sweet, mellow, and perfectly bubbly. It’s an iconic beverage that dates back decades. The American soda market has seen a lot more of this traditional soft drink, and young adults are to thank for that.

There are many reasons why Spezi soda is trending among Gen Z and millennials across the country, and Paulaner is here to explain why. See for yourself if Spezi is something you should look forward to tasting.

The Origins and Appeal of Spezi

The earliest versions of Spezi date back to Bavarian pubs, where bar managers combined orange soda and cola to balance shortages of both drinks. The original name comes from the German word Spezialität, which roughly translates to “specialty.” It was a simple drink that appealed to the tastes and sensibilities of the era.

Even now, the name Spezi is connected to a German slang term referring to buddies or friends, and that’s why it stands out as a popular social drink for people to enjoy together. The appeal is simple enough, with the two main flavors being recognizable classics in the States. The idea of blending two beloved flavors makes Spezi more appealing, so it’s understandable why younger generations want to try it for themselves and see what all the fuss is about.

While anyone can make their own Spezi by combining their favorite colas and orange sodas together, those who want to learn more about the beverage and its classic roots usually seek out authentic German versions of the drink to determine how it stacks up in terms of flavor and texture.

Social Media and the Spezi Phenomenon

While Germany has had Spezi on shelves for decades, its introduction to American audiences is still relatively new. Certain manufacturers, like Paulaner, a legendary German brewery, rebranded the beverage for American audiences. Today, you can find Spezi under the Sunset name in the US.

A big part of how people discovered this drink and why it’s so popular with younger generations is through social media. People on TikTok have shared their own recipes for Spezi or posted taste tests from some of the most iconic brands. These videos often emphasize Spezi’s European origins while making it approachable to American audiences.

Many high-profile creators on platforms like Instagram also share their experiences with international beverages or foods, and the bright colors and engaging flavors of Paulaner’s Spezi are popular subjects for those looking to try something new. This soft drink’s appeal creates a very natural and organic viral marketing campaign where anybody can experience the soda for themselves.

Authenticity Over Marketing

Most younger generations are a lot more cynical when it comes to traditional advertising. These generations don’t like having a TV celebrity telling them that if they buy this product, they can be cool and famous too. It always feels very fake, and it’s sometimes hard to want to align oneself with more modern brands.

One of the reasons why Spezi is trending among Gen Z and millennials is because of the more organic nature of its advertisements in the States. If you find an ad for Paulaner Spezi on your social media feed, it’s likely a filmed testimonial from someone trying out the soda and giving their honest feedback on it.

Spezi relies on word of mouth, which creates a much more authentic advertising position that helps young consumers separate the brand from big-budget commercials. Today’s savvy consumers feel like they’re discovering the product rather than having someone sell it to them. When found that way, Spezi feels more like a unique culinary gem rather than another corporate product seeking money and attention.

Cultural Significance and Identity

Another reason why younger generations in America seek out Spezi specifically is because of its European roots. Compared to a lot of mainstream American soda options, more young Americans increasingly associate European food and beverage culture with quality, tradition, and sophistication. Spezi is a simple concoction that provides familiar flavors and gives access to other cultures without stepping too far out of one’s comfort zone.

Drinking Spezi is a way to signal a person’s interest in other cultures and demonstrates awareness of the international beverage market and a desire to explore beyond traditional American tastes. The history of the beverage, dating back to the ’50s and ’70s, creates a natural interest in its heritage. If the flavors have remained popular for this long, then Paulaner must be doing something right.

Looking Forward: Spezi’s Continued Growth

Young adults and newer generations who enjoy trying new sodas will always be on the lookout for flavors and trends. Sometimes, that involves embracing traditional options, and other times, it’s about trying something bold and different.

No matter which flavors new generations of soda drinkers want, Spezi will always remain a staple. Paulaner has made this iconic drink with traditional methods for decades and is eager to share it with anyone looking to try it. We’re proud of the flavors and brewing methods we use, and we know that as Gen Z looks to recommend drink options to those coming after them, this iconic combination is worth trying.

If you’re looking to get your hands on the German drink Spezi for yourself, don’t wait. Paulaner proudly offers the classic flavor in the States under the Sunset name. You can try the regular or zero-sugar version by ordering through our website. Expand your taste buds with the refreshing taste of cola and orange soda that will leave you wanting more with every sip!